Enhancing ROI by 23% for a Retailer by Devising a Customer Buying Journey Map

Enhancing ROI by 23% for a Retailer by Devising a Customer Buying Journey Map

As the retail market is constantly evolving, personalizing the sales process to the buyer's context is becoming vital for retailers. In addition, to improve customer experience, retailers need to understand how customers interact with the brand. To do so, retailers will need to map their customers’ journey from awareness to the purchase stage. This is [...]

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