Business Challenge
A leading player in the logistics sector wanted to gain insights into the potential for its express speed parcel service.
Situation
The client wanted to understand the market opportunities for its express speed parcel service. The client was looking for advisory services for complete market assessment and develop marketing strategies.
Approach
We conducted a detailed market assessment including situation analysis, market size, market structure, and identifying high potential growth segments. We also conducted an analysis of key competitors and their offerings.
Impact
The client was able to gain insights on critical success factors to devise its go-to-market strategy and route to entry in the market. They were also able to gain insight into the offerings and price levels of key competitors.
