Based on our research study and insights, the client was able to understand the market potential and insights specific to the competitive and customer landscapes. With these insights, they were able to realign their strategy and achieve substantial growth.
Devising a Target Market Strategy for a Building Automation Company
Effective market segmentation, targeting, and positioning have never been more challenging. In addition to a dynamic regulatory landscape, building automation companies today face challenges such as growing competitive pressures, lack of market insights, and...