The client was able to gain a clear understanding of the regulatory landscape and foresee the impact of the changing landscape on their business. Based on this, they were able to devise mitigation strategies to lower the potential impact.
Leading Food Processing Company Leveraged Path to Purchase Research to Inform Product Merchandising
The pandemic outbreak and subsequent lockdowns have drastically altered economies, impacting the day-to-day lives of consumers globally. This has affected the purchase funnel as well as the motivations driving customers’ purchase decisions. Given the rapid changes in...