Product Promotion Strategy and Benchmarking for Dermatology Products - Business Intelligence

Product Promotion Strategy and Benchmarking for Dermatology Products

Product Promotion Strategy and Benchmarking for Dermatology Products

Business Challenge A leading pharmaceutical company wanted to assess the effectiveness of its competitors’ promotional activities and also to assess their growth strategies. Situation The client wanted to understand how its competitors are performing and assess their key strategies for product promotions, positioning, and marketing efforts. Approach We conducted in-depth primary and secondary research to […]

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