The client was able to minimize the direct and indirect cost associated with the used vehicle by detailed assessment of used vehicle life cycle cost and better manage their inventory acquisitions and future fleet purchases.
Leading Food Processing Company Leveraged Path to Purchase Research to Inform Product Merchandising
The pandemic outbreak and subsequent lockdowns have drastically altered economies, impacting the day-to-day lives of consumers globally. This has affected the purchase funnel as well as the motivations driving customers’ purchase decisions. Given the rapid changes in...