Market Entry Study Enables a Leading Pharmaceutical and Medical Device Packaging Firm to Enter the South American Market

September 7, 2017

Packaging plays a pivotal role in sustaining the life-saving nature of pharmaceuticals and medical devices by effectively maintaining the quality of the products. An effective and safe packaging technique should be implemented to protect medical devices against external factors. Also, leading pharmaceutical and medical devices organizations are devising robust packaging techniques to retain the quality of the products and ensure durability in the long-run.

With the rise in government regulations, packaging has become an inevitable part of the pharmaceutical and medical device industry. To efficiently retain the product quality and penetrate across different niche market segments, an effective market entry study comes into the picture. Market entry studies help companies in the drug packaging and pharmaceutical landscape enter new markets and effectively position their products. With years of expertise in offering effective market entry solutions, Infiniti’s market entry strategies help the client gain a thorough understanding of the pharmaceutical packaging market in terms of the potential clients, their decision-making process, and the overall market trends in South America.

The Business ChallengeIR_Brochure

Over the years, the pharmaceutical packaging industry has been going through frequent pressures from the regulatory authorities to deliver safe and reliable healthcare services. A leading pharmaceutical packaging firm was facing predicaments devising a robust SWOT analysis for the healthcare landscape. The pharmaceutical packaging client wanted to understand the current market landscape, the key growth areas, market trends, and develop a successful business strategy. The strategy also helped the client identify the key players and capture the needs and preferences of the target audience.

Our Approach

To venture into new markets and robustly expand their business operations, the pharmaceutical packaging client approached Infiniti’s market entry experts. With years of expertise in carrying out extensive research, the team followed a detailed quantitative and qualitative research approach comprising of interviews with leading stakeholders in the pharmaceutical packaging industry. Also, our experts further crafted a dashboard to compile information across a variety of proprietary sources such as paid industry databases, industrial forums, healthcare magazines, and newsletters in the pharmaceutical packaging landscape.

Market entry study

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Market Entry Study Benefits

  • Understand the current market landscape in terms of the product lines and offerings
  • Identify the barriers restricting the entry and the client’s current financial situation
  • Gain actionable insights on the competitive landscape in terms of customer, competitors, and suppliers
  • Devise an effective business model for market entry
  • Understand and evaluate the economic complications to effectively enter the market

Benefits of Our Integrated Approach

In a span of 10 weeks, the client was able to develop a robust business strategy to understand the market opportunities and assess the market in terms of key strengths and weaknesses. The client was further able to assess the potential market players, their market shares, and the differentiation factors in terms of product differentiation, cost cutting, and international presence.

A must-read case study for strategy experts and decision makers looking to develop an understanding of the pharmaceutical landscape.

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Our strength lies in the unrivaled diversity of our international market research teams, innovative research methodologies, and unique viewpoints that merge seamlessly to offer customized solutions for your every business requirement.

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