Pharmaceutical Drugs Market Opportunity Analysis – An Infiniti Research Case Study

Sep 19, 2018

Pharmaceutical Drugs Market Overview

The pharmaceutical drugs market comprises companies engaged in researching, developing, manufacturing, and distributing pharmaceutical drugs for human or veterinary use. Pharmaceutical drugs are produced in forms such as tablets, pills, capsules, ointments, solutions, powders, and suspensions. Pharmaceutical drugs are developed through extensive R&D and clinical trials on both humans and animals. Moreover, pharmaceutical drugs manufacturers rely on regulatory data protection, patents, and other forms of intellectual property rights to justify the investment required to bring a product to the global market.

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What is Market Opportunity Analysis?

The role of the market opportunity analysis (MOA) is to help guide businesses better understand the most important market segments, what are the key sustainable differentiation, how fast the opportunity is growing, and why are these important. Moreover, it is important to understand the potential impact that new disruptive technology might have on the market. Market opportunity analysis describes the key value propositions, important use cases, and best tactics to acquire customers.

Why Infiniti Research?[spacer height=”10px”]

Infiniti Research is one of the leading providers of actionable market intelligence and market opportunity analysis solutions that help global organizations in entering, competing, and capturing the maximum market opportunity. Infiniti Research also possesses a comprehensive experience in deep dive custom research and consulting for 100+ Fortune 500 companies and numerous small and medium-sized companies across several industry verticals.

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Client Profile

The client – is one of the leading pharmaceutical drugs manufacturer in the world who primarily engages in the R&D, manufacturing, and marketing of pharmaceutical drugs.

Predicaments[spacer height=”10px”]

The pharmaceutical drugs manufacturer was facing significant changes in the oncology market as the market had seen increased competition in the past few years from existing and new players. Many new formulations had been launched, which had a significant impact on the development and positioning of the pharmaceutical drugs manufacturer’s product.

Solutions Delivered[spacer height=”10px”]

With the help of Infiniti’s market opportunity analysis engagement, the pharmaceutical drugs manufacturer gained a holistic picture of product placement in terms of:

Competitive landscape: Gave a “bulls-eye” view about key competitors and their pipeline products.

Timeline-view:  Represented the time of launch of all the products featuring in the competitive sphere in various developmental phases.

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