Patient Journey Mapping for a Healthcare Company | Infiniti Research

Patient Journey Mapping Helped a Healthcare Company to Understand Patient Behavior and Increase Business Outcome

Patient Journey Mapping Helped a Healthcare Company to Understand Patient Behavior and Increase Business Outcome

Changing economic and demographic characteristics are affecting the healthcare needs of patients worldwide. For healthcare companies, patient satisfaction is likely to become an increasingly important source of competitive advantage. The key to patient engagement and satisfaction is identifying gaps in offerings and delivering exceptional customer service. As such, healthcare companies worldwide are focusing on understanding […]

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