Market Share Analysis Assists a Leading Optoelectronic Devices Manufacturer to Profile the Key Market Segments in Latin America

November 2, 2017

In the recent years, the advent of information and communication technology has paved the way for the use of promising solutions such as optoelectronics across a wide array of applications. Also, with the relentless demand for innovations among the consumers, leading manufacturers in the optoelectronic devices space are seeking ways to enter niche segments to meet the demand of the target audience. To find the right target audience and earmark their offerings, renowned manufacturers in the optoelectronic devices space are advocating the need for market share analysis. Through an effective market share analysis, businesses can understand the amount of share that they hold in the overall market and accordingly allocate their resources. Also, a detailed analysis of the market share can help businesses gain a holistic view of the trends and identify opportunities to capture additional shares.IR_Brochure

With an eye on improving product performance and lowering manufacturing costs, organizations in the optoelectronic devices space are approaching companies like Infiniti Research. With years of expertise in offering a plethora of services, Infiniti’s market share analysis experts help businesses classify their market shares in terms of value and volume. Moreover, organizations can effectively measure consumers preferences for a product in the electronic components space.

The Business Challenge

A renowned optoelectronic devices manufacturer with a considerable number of manufacturing units spread across the globe was facing predicaments profiling the key market segments in Latin America. The client wanted to identify the potential opportunities to capture additional market shares. Furthermore, the optoelectronic devices manufacturer also wanted to seek ways to profile the competitors and their market shares to effectively channelize their resources. With the help of an effective market share analysis, the client further wanted to identify the barriers to entry and scale their operations to improve profitability.

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Our Approach

To identify the market entry barriers and expand their shares in the market, Infiniti’s market share analysis experts carried out extensive research comprising interviews and discussions with leading stakeholders in the optoelectronic devices manufacturing space. To obtain relevant market share insights, the industry experts also compiled information from a wide array of sources such as paid industry databases, company presentations, and industry forums in the optoelectronic devices space.

Market Share Analysis Solution Benefits

  • Assessed the relative competitiveness of company’s products and services with that of the competitors
  • Effectively estimated the size of the market both in terms of value and volume
  • Measured market demand and assessed the product penetration rates
  • Identified the bottlenecks in the market space and devised an effective marketing strategy
  • Gained a holistic view of the company in relation to its market and competitors

Benefits of Our Integrated Approach

With the help of the market share analysis offered by Infiniti, the manufacturer of optoelectronic devices was able to understand the competitiveness in terms of the product offerings. The client was also able to profile the most potential target segments in Latin American and increase their overall profitability. Moreover, the engagement assisted the client in expanding their current position in the market and increase in their overall market shares.

A must-read case study for strategy experts and decision makers looking to develop an understanding of the IT industry.


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