Natural Cosmetics Market Overview
The global market for natural cosmetics products is expected to witness stable growth over the coming years owing to increasing demand for beauty products and rising awareness about environment-friendly products. Also, increasing market demand for natural cosmetic products among millennials and rising R&D expenditures are likely to propel the natural cosmetics market growth. Despite the future looking promising for companies in the natural cosmetics market, the industry still faces challenges such as rising demand for transparency, packaging constraints, and regulatory hurdles. As such, companies in the natural cosmetics market will need to focus on designing a strong brand product that will carve a niche position and remain competitive in the mainstream product lines.
Natural cosmetics companies are rigorously employing innovative and attractive packaging strategies to satisfy rapidly changing customer expectations and combat sustainability issues. Don’t get left behind. RFP to gather comprehensive insights into the market needs and identify profitable opportunities.
Business Challenge
A Global 500 cosmetic products manufacturer, based out of Sweden, wanted to focus on expanding their operations to the United States, devising natural cosmetics products, and carving a niche position in the market. Moreover, they wanted to redesign their existing products to appeal to the growing population that demanded environmental-friendly products. To do so, they wanted to gather comprehensive insights into the market needs and combat challenges coming their way. They chose to partner with Infiniti Research to leverage their expertise in offering market monitoring analysis.
By leveraging Infiniti’s market monitoring analysis, the natural cosmetics market client also wanted to address challenges including:
Regulatory issues – As FFDCA (Federal Food, Drug, and Cosmetic Act) seized custody of major natural cosmetics products intended for import to the US, based on adulteration as well as for misbranding, the client did not wish to take a chance. They wanted to understand the regulatory hurdles in the US natural cosmetics market and take approaches to tackle them.
Packaging hurdles – As packaging waste was becoming a major sustainability concern for the natural cosmetics market, the client wanted to undertake sustainable packaging alternatives and reduce packaging impacts.
Microbead ban – Owing to the microbead ban in the USA, the client wanted to completely focus on developing natural cosmetics products and adopting innovative marketing approaches to promote them.
Many new trends are emerging in the natural cosmetics industry, which can be exploited by the industry players to garner better popularity among the customers. Our market intelligence experts can help you to understand the latest market trends and sustain a leading edge. Contact us here.