Mystery Shopping Study for Deodorants Market

August 29, 2016
Business Challenge
A leading FMCG Company wanted to conduct a mystery shopping exercise to understand customer grievances, satisfaction and satisfaction with service.
The client was looking for recommendations on improving brand equity by studying brand awareness, analysis of customers’ perception on the pricing, customer satisfaction, unmet need of customers and how the client can fulfil them.
Infiniti assigned mystery shoppers across 5 stores of a retail channel in the UK to monitor the shopper behavior, question shoppers on their experience and perception of the product and register feedbacks about product satisfaction and unmet needs.
Based on our insights, the client was able identify the key usage patterns of different consumer groups, uncover hidden grievances, and improve the perceived levels of customer service.

We help our clients make smarter decisions to achieve rapid business growth

Our strength lies in the unrivaled diversity of our international market research teams, innovative research methodologies, and unique viewpoints that merge seamlessly to offer customized solutions for your every business requirement.

Sorry, we no longer support Internet Explorer. Please upgrade to latest version of Microsoft Edge, Google Chrome, or Firefox.