Market Intelligence Study Helps a Leading Mining Equipment Manufacturer Devise Effective Marketing Strategies

November 22, 2017

Over the past few years, the mining industry has started witnessing unprecedented challenges in terms of rising energy costs, harsh climates, and water scarcity, which has consequently affected the growth prospects of the mining equipment manufacturers. As a result of these challenges, firms operating in the mining equipment manufacturing space have IR_Brochurestarted advocating the need for robust market intelligence solutions to gauge actionable insights into the marketing, sales, and competitor activities across the industry. Additionally, leading mining equipment manufacturers across the globe have started leveraging the use of market intelligence solutions to effectively build marketing and sales strategies to retain their existing customers. Such solutions also help renowned firms operating in the mining equipment manufacturing space to better position their marketing campaigns and investments.

To identify and devise effective strategies across business units, leading mining equipment manufacturing firms are approaching companies like Infiniti Research. With years of proficiency in offering a plethora of similar solutions, Infiniti’s market intelligence solutions help clients gain a deeper understanding of the competitors and their product positioning.

The Business Challenge

A renowned mining equipment manufacturing client with a considerable number of business units spread across the globe was facing predicaments in understanding the market dynamics and accordingly devising robust marketing strategies to stay ahead of the competition. As a result, the client wanted to leverage the use of Infiniti’s market intelligence solutions to gain a comprehensive view of the company’s existing market presence, challenges, customers, and the competition prevailing across the mining equipment manufacturing space.

Our Approach

To help the mining equipment manufacturing client understand the target segment and accordingly devise robust marketing strategies, Infiniti’s market intelligence experts carried out a blended approach comprising of interviews and discussions with leading stakeholders in this industry space. Additionally, the research team gathered information from various exclusive sources such as paid industry databases, newsletters, and company presentations.

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Market Intelligence Engagement Benefits

  • Gathered information on various data sets and analyzed the information across multiple sub-segments
  • Gathered information into the competitor’s landscape and better understood the customer needs
  • Gained precise information relevant to company’s markets and made informed business decisions
  • Helped client enter new markets and minimize the risk of investments
  • Robustly tailored marketing campaigns around customer needs

Benefits of Our Integrated Approach

In a span of ten weeks, the mining equipment manufacturing client was able to understand the competitive landscape and provide a quick and concise overview of the mining equipment market. Additionally, the client was able to improve their marketing effectiveness and brand awareness across business units.

A must-read case study for strategy experts and decision makers looking to develop an understanding of the mining equipment manufacturing segment.


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