Market Assessment Study: How Infiniti Helped a Metal Fabrication Company Define their Tactical Actions

November 26, 2017

At present, companies in the manufacturing industry are concerned about addressing issues pertaining to pricing and profitability. Also, with the recent shift toward innovations, leading companies in the metal fabrication market are looking for reliable solutions that can help improve their profit margins and assess the current and future business scenario. In the metal fabrication market, manufacturing companies are focusing on expansion to develop their market presence and penetrate across niche market segments. Additionally, to better understand the market landscape, especially in terms of the economic environment and the barriers to entry, renowned companies in the manufacturing industry are approaching companies like Infiniti. 

Infiniti’s market assessment studies help clients gain strategic insights on real-time market information and predict the entry of new companies. Our market assessment solutions also help renowned metal fabrication companies identify the most profitable market segments and refine their relationship with the customer base to improve profitability.

The Business Challenge

A renowned metal fabrication company was facing certain challenges obtaining relevant market insights and efficiently addressing end-user requirements. The client wanted to gain an understanding of the demographics to create robust value framing strategies. Moreover, with the help of market assessment, the metal fabrication client wanted to identify the regional opportunities and devise a robust go-to-market approach. The primary objective of the engagement was to profile potential customer segments and implement appropriate marketing initiatives to enhance business performance.
IR- metal industries

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Our Approach

To understand the current market landscape, Infiniti’s market assessment experts carried out extensive qualitative and quantitative research and identified the prominent stakeholders in the metal fabrication market. Furthermore, to address the specific category requirements of the metal fabrication company, the experts compiled information from a wide array of secondary sources such as paid industry databases, company presentations, and industry forums.

Benefits of the Market Assessment Study

  • Profiled the most profitable target segments and devised the best possible market strategy for the metal fabrication company
  • Communicated effectively with the business stakeholders and identified opportunities
  • Identified the current market position of the metal fabrication company and identified key competitors
  • Implemented a strategy to increase market shares in each target vertical
  • Profiled the prominent competitors in the metal industries space and created a SWOT analysis

Benefits of Our Integrated Approach

The market assessment study offered by Infiniti helped the client understand the different factors that have a potential impact on the bottom line. Furthermore, the engagement also helped the client gain an overall projection of manufacturing industry and its key segments. With the help of this market assessment study, the metal fabrication client was also able to gain deep dive insights into the regional economy and the workforce requirements.

A must-read case study for strategy specialists and decision makers looking to develop an understanding of the metal fabrication market.


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