Infiniti’s Market Segmentation Helps a Leading Metal Fabrication Manufacturing Client Enhance Competitiveness and Profitability

November 24, 2017

At present, the advent of new technologies and the presence of new entrants are moving the metal fabrication manufacturing industry toward a more profitable environment. In the metal fabrication manufacturing space, firms are looking to reinforce and invest in innovations to better serve the mechanical, automotive, and construction industries. Consequently, leading metal fabrication manufacturers across the globe have started leveraging the use of market segmentation solutions to target the right audience and position their products effectively. These solutions help firms target new customers by offering attractive and innovative product and service offerings.

Additionally, with the help of market segmentation solutions, metal fabrication manufacturers can proactively focus on their marketing efforts and analyze appropriate target customers. Renowned metal fabrication manufacturers are approaching companies like Infiniti Research to identify niche target groups and aggressively market the products. Infiniti’s market segmentation experts help firms segment the market based on user preferences and implement a successful marketing campaign. Furthermore, firms operating in the metal fabrication manufacturing space can further leverage market segmentation solutions to improve their competitiveness and profitability across geographies.

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The Business Challenge

A renowned manufacturer specializing in metal fabrication was facing predicaments in positioning their products and services across niche markets. The client, a leading manufacturing metal fabrication firm, also faced challenges in understanding the current market scenario and accordingly develop positioning strategies for their products and services. As a result, they wanted to leverage the use of Infiniti’s market segmentation solutions to meet the ever-increasing customer’s demands and requirements across business units.

Our Approach

The client, a renowned manufacturer, specializing in metal fabrication approached Infiniti to devise robust initiatives to improve competitiveness and profitability and remain competitive in this intensely competitive environment. Infiniti’s market segmentation experts tailored a blended research approach comprising of interviews and discussions with leading stakeholders in the metal fabrication manufacturing space. Furthermore, to analyze the level of competition in the industry space, the experts also gathered data from various exclusive resources such as paid industry databases, company presentations, and media platforms.

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Business Outcome

The client, a leading metal fabrication firm, was able to develop a robust marketing plan to enter, evaluate their core competencies, and create a stronger foothold across niche markets segments within the industry space. Additionally, the client was able to categorize the target segments in terms of most profitable customers and cater to their specific needs.

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