Market Intelligence Study Helps a Leading Medical Imaging Firm Increase Brand Awareness

October 4, 2017

Over the past few years, organizations in the healthcare segment have started increasing their focus on entering lucrative and niche market segments. Additionally, the relentless growth of technology in the medical imaging landscape has forced organizations to adopt innovative technologies and standards to optimize efficiency in treatment patterns. Moreover, the higher level of competition in this market space is forcing medical imaging firms to leverage robust market intelligence studies to tap new market segments, enhance their product offerings, and promote superior patient outcomes. Market intelligence also helps clients to innovate new products, reach out to niche market segments, and rapidly adapt to the emerging trends.IR_Brochure

Infiniti’s market intelligence specialists, who have proficiency in offering business solutions to global conglomerates, help clients devise a robust speed-to-market approach to augment marketing activities with sales; thereby, improving the sales performance. Additionally, the client can reinvent themselves in the market and enhance their brand awareness by leveraging these market intelligence solutions.

The Business Challenge

A global medical imaging firm with offices spread across various geographies was facing predicaments identifying potential customers and increasing their brand awareness. Additionally, the client wanted to understand their competitors, current offerings, and current technologies to devise an effective go-to-market approach and enhance their product offerings, increase leads, and develop positive customer relationships.

Our Approach

To assess the current market landscape and expand to niche market segments, the medical imaging client contacted Infiniti’s market intelligence specialists. With years of proficiency in offering efficient market intelligence services, Infiniti’s healthcare industry specialists conducted a thorough assessment of the market by carrying out discussions and interviews with leading stakeholders in the medical imaging space.

Additionally, the research team offered strategic insights to the medical imaging client by compiling information from various proprietary sources such as company presentations, paid industry databases, and online forums to meet the increasing consumer demands.

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Market Intelligence Engagement Benefits

  • Identify the potential opportunities and forecast market growth
  • Segment the size and growth and assess the potential market opportunities
  • Analyze information on the customers and product offerings
  • Gain robust insights into the drivers and restraining factors of the market
  • Effectively map, monitor, and track market performance and determine the KPI

Benefits of Our Integrated Approach

In a span of mere eight weeks, the medical imaging client gained in-depth insights into the potential opportunities, market direction, and target segments. Additionally, the client was able to improve their marketing effectiveness and brand awareness among consumers.

A must-read case study for strategy experts and decision makers looking to develop an understanding of the medical imaging industry.


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