Industry Benchmarking Assists a Renowned Material Handling Equipment Manufacturer Devise Effective Marketing Campaigns

October 10, 2017

Currently, with the manufacturing industry depending on effective logistic operations, organizations in the manufacturing sector have started relying on material handling products to deliver smooth warehouse and logistics experience. Also, with the advent of automation in the manufacturing space, key players in the manufacturing sector are advocating the need for better material handling equipment to effectively manage their inventory levels. Furthermore, manually operating processes can help manufacturing industries to consolidate and deliver products in an agile and seamless manner; thereby, improving the customer experience. Also, with the availability of attractive opportunities in the manufacturing space, major companies are looking for promising solutions such as industry benchmarks to improve performance and retain their respective position in the market.IR_Brochure

Infiniti’s industry benchmarks offer reliable, responsible, and efficient solutions to the companies in the manufacturing space, which help them lower labor costs and improve the product quality. The solution offered by Infiniti can further help the client gain marginal profits and increase their overall sales performance. Also, with the help of industry benchmarks, manufacturers can devise best practices to improve performance in different departments.

The Business Challenge

In today’s competitive environment, it becomes crucial for stakeholders to know the major differentiators in the material handling equipment space. A renowned material handling equipment manufacturer with a considerable number of manufacturing units spread across the globe was facing predicaments improving their current business process and adopting innovative ideas from players to create better business models. Furthermore, the client wanted to devise effective marketing campaigns to investigate the benefits of a product and improve its operational efficiency. Also, the client wanted to leverage the use of promising solutions, such as industry benchmarks, to make improvements into various areas of the company.

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Our Approach

To identify the competitors and improve their training methods, the client approached Infiniti’s industry benchmark experts. With expertise in offering services for numerous clients from the manufacturing space, Infiniti’s experts carried out an extensive research comprising interviews and discussions with leading stakeholders in the material handling equipment space. Furthermore, to understand new distribution channels, the analysts also collated necessary information from various proprietary sources such as paid industry databases, company presentations, and industry forums in the material handling equipment space.

Industry Benchmarks Solution Benefits

  • Obtained information on the relevant technologies in the market; thereby, lowering the labor costs
  • Improved the product quality and determined the competitor’s products list
  • Improved the operations and services and further boosted the sales and profits
  • Emulated the best practices to improve the performance of the internal departments
  • Effectively pinpoint their shortcomings and identified the problem areas
  • Compared competitive performance and facilitated robust comparison

Benefits of Our Integrated Approach

With the help Infiniti’s industry benchmarks, the client was able to improve their overall performance in terms of sales and product lines. The engagement helped the client comparatively curtail the production costs, the marketing expenditures, and the expense related to R&D. Moreover, through this effective engagement, the client was able to measure and manage performance for the betterment of their customer experiences.

A must-read case study for strategy experts and decision makers looking to develop an understanding of the material handling equipment space.

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