The pharmaceutical consumer products manufacturer was able to quantify marketing effectiveness of channels & events in terms of sales, profits, share and target consumer growth as a result client could reduce over all spend and improved ROI per channel.
Leading Food Processing Company Leveraged Path to Purchase Research to Inform Product Merchandising
The pandemic outbreak and subsequent lockdowns have drastically altered economies, impacting the day-to-day lives of consumers globally. This has affected the purchase funnel as well as the motivations driving customers’ purchase decisions. Given the rapid changes in...