The pharmaceutical consumer products manufacturer was able to quantify marketing effectiveness of channels & events in terms of sales, profits, share and target consumer growth as a result client could reduce over all spend and improved ROI per channel.
Infiniti Research helps a leading enterprise provider sharpens its pricing strategy amid growing competition
About the client Our client is a provider of cloud-based software applications for marketers in various industries worldwide. The mid-size company is keen to tap into the software applications ecosystem with a new feature-enriched product that promises to enhance...