CASE STUDIES

Marketing Mix Optimization for Pharmaceutical Consumer Products Supplier

Aug 31, 2016

Business Challenge: A large pharmaceutical consumer products manufacturer in Europe, with 45+ brands across multiple countries, wanted to streamline marketing channels & improve ROI.
Situation
The pharmaceutical consumer products manufacturer witnessed a sizable change in its business with consumer leads dropping, followed by a drop in sales as a result incurring huge costs on physical & digital channels with low visibility on the ROI.
Approach
We conducted lead data analysis, with detailed cost per lead analysis and analysis on what media vehicles and campaigns are most effective at driving revenue, profits, share and consumer segments for designing marketing mix.
Impact
The pharmaceutical consumer products manufacturer was able to quantify marketing effectiveness of channels & events in terms of sales, profits, share and target consumer growth as a result client could reduce over all spend and improved ROI per channel.
Tags -

We help our clients make smarter decisions to achieve rapid business growth

Our strength lies in the unrivaled diversity of our international market research teams, innovative research methodologies, and unique viewpoints that merge seamlessly to offer customized solutions for your every business requirement.

Recent Case Studies

Insights

Our knowledge hub offers exclusive access to a collection of free resources and downloadable articles that provide insights into market developments and details on how our services can benefit your business.