Marketing Mix Optimization for Pharmaceutical Consumer Products Supplier

August 31, 2016
Business Challenge: A large pharmaceutical consumer products manufacturer in Europe, with 45+ brands across multiple countries, wanted to streamline marketing channels & improve ROI.
The pharmaceutical consumer products manufacturer witnessed a sizable change in its business with consumer leads dropping, followed by a drop in sales as a result incurring huge costs on physical & digital channels with low visibility on the ROI.
We conducted lead data analysis, with detailed cost per lead analysis and analysis on what media vehicles and campaigns are most effective at driving revenue, profits, share and consumer segments for designing marketing mix.
The pharmaceutical consumer products manufacturer was able to quantify marketing effectiveness of channels & events in terms of sales, profits, share and target consumer growth as a result client could reduce over all spend and improved ROI per channel.

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