European Pharma Packaging Industry Overview

The European pharma packaging industry is expected to witness notable growth in the coming years, owing to increasing R&D, innovations in packaging materials, and substantial growth in the generic drug market. Also, an increase in demand for eco-friendly and sustainable packaging is expected to drive the growth of the pharma packaging industry. Therefore, to succeed in today’s competitive marketplace, companies in the pharma packaging industry need to constantly monitor the market innovations and meet the ever-growing demand of customers.

Business Challenge

The client is a pharma packaging company based out of Europe. With the US pharma packaging market witnessing positive gowth, the client wanted to expand their base of operations to North American market. However, the client noted that major companies in the US pharma packaging industry are investing a large amount of their resources and capital in R&D to innovate new products meeting the market demand. Hence, before expanding to North America, the client approached the experts at Infiniti Research to leverage their expertise in offering market trend analysis solution.

With Infiniti’s market trend analysis solution, the client also wanted to tackle challenges such as:

Pharma Packaging Industry Challenge #1

Incorporate safety design – As drugs are used by people of different ages, the client realized the need to focus on creating both child-resistant and senior-friendly design. Also, the client noted that several companies in the pharma packaging industry in the United States have already developed press-to-engage resealable slider bottles beyond traditional bottles. With Infiniti’s market trend analysis solution, the client wanted to identify the safety designs adopted by major market players and make changes in their designs to meet customers’ needs.

Pharma Packaging Industry Challenge #2

Producing sustainable pharma packaging materials – With today’s consumers shifting to a more environmentally conscious mindset, the client wanted to identify the sustainable pharma packaging alternatives adopted by companies in the US pharma packaging industry. Also, the client wanted to identify the smart manufacturing trends in the US pharma packaging industry.

Pharma Packaging Industry Challenge #3

Keep pace with biologics – With biologic medicines gaining popularity in the US healthcare industry, the client realized the need to produce efficient packaging materials for biologic medicines. However, the use of traditional materials such as glass, plastics, and rubber could degrade the biological protein structure. Hence, the client wanted to adopt alternative packaging material. With Infiniti’s market trend analysis solution, the client wanted to identify the packaging alternatives adopted by major pharma packaging industry players for biologic medicines.

Solutions Offered

To help the client meet the ever-growing demand for pharma packaging materials, the experts at Infiniti Research conducted a thorough qualitative and quantitative pharma packaging market analysis. This helped the client to gain thorough insights into the new market and understand the patient’s needs and requirements related to pharma packaging material.

Also, our solution for marketing scanning and monitoring helped the company in the pharma packaging industry to track regional market developments and keep tabs on market trends and innovations. Furthermore, by leveraging Infiniti’s expertise in offering competitive intelligence solution, the experts helped the client to identify key pharma packaging industry players business strategies and evaluate how well they will stack up against the competition.

Results Obtained

With Infiniti’s market trend analysis solution, the client was able to identify trends in safety designs and biologic medical packaging in the US pharma market. Also, the experts helped the client to identify smart manufacturing trends employed by major pharma industry packaging companies. Furthermore, the insights obtained from Infiniti’s market trend analysis helped the client to efficiently invest the company’s capital and resources into lucrative market opportunities. Also, within 3 years of entering the US pharma packaging market, the client was able to enhance ROI by 17%.