Analyzing Customer Behavior and Enhancing Profitability for a Fast Food Company with the Aid of Market Segmentation Strategies

Analyzing Customer Behavior and Enhancing Profitability for a Fast Food Company with the Aid of Market Segmentation Strategies

Market Segmentation Strategies for the Food Industry  About the Client  The client is one of the world's leading fast food store, with more than 77 outlets globally. The company sells high-quality fast food products and beverages, along with a variety of fresh food items. The Business Challenge  In the last decade, consumption of fast food has [...]

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