How Infiniti’s Market Research Services Helped a Consumer Electronics Manufacturer to Strengthen their Market Position in the US
Overview of Consumer Electronics Market in the U.S
Consumer electronics are staples in American households and include a wide range of items, from DVD players to refrigerators. The consumer electronics industry, which largely relies on discretionary purchases of such products, has been plagued by sluggish growth in per capita disposable income and consumer confidence over the past five years. Improvements to wireless networks have spurred the rapid introduction of new mobile devices, growing demand for consumer electronics market. Still, many consumer electronics industry products have approached market saturation, leading to price competition and downward pressure on profit margins throughout the consumer electronics industry in the U.S.
Market Research Services: Why is it Essential for Businesses?
Market research services deal with the objective collection and analyzation of industry-specific data in order to offer comprehensive insights into the market opportunities, competition, and other similar factors which help organizations to better understand the market landscape. Market research methods are used for developing practical strategies, weighing the pros and cons of a proposed decision, and determining the future track of the business.
How to Do Market Research?
Strong market research methods help learn about the audience, know their needs, and place the products and services to serve them better. These steps would help analyze and serve the customers better:
- Define buyer persona
- Engage the target audience
- Prepare research questions
- List primary competitors
- Summarize findings
Why Infiniti Research?
Established in 2003, Infiniti Research is a leading market intelligence firm with proven capabilities to deliver market research solutions and actionable granular insights on a wide range of industries. With over 15 years of expertise in offering strategic market information, we’ve carved out a niche for ourselves in the field of market research and custom market intelligence.
Interested to know more about our market research services or on the consumer electronics industry? Continue reading or Request a FREE proposal.