Market Potential Assessment for Copper in North America

August 30, 2016
Business Challenge: A leading metal supplier wanted to understand the market potential for its copper products in North America.
Situation
The metal supplier wanted to assess the future potential for its products and was looking for strategic consulting on how to reformulate its business strategies for higher growth.
Approach
We identified market stakeholders and conducted extensive primary and secondary research to determine market size, trends and products of key competitors. We also critically analyzed the key success factors for achieving good market position.
Impact
Based on our insights, the client was able to understand the market potential and insights specific to the competitive and customer landscapes. With these insights they were able to realign their strategy.

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