Business Challenge
A leading automotive audio systems manufacturer wanted to gain insights on the market potential for its infotainment products at a global level.
Situation
The client wanted to understand the market opportunities at a global level for its in-car-infotainment products. It was also seeking advisory services for a complete market assessment to develop marketing strategies.
Approach
We conducted a detailed market assessment covering situation analysis, market size, and identifying high potential growth segments. We also conducted an analysis of potential end-user segments and obtained insights into their requirements.
Impact
The client was able to gain insights on critical success factors to devise its go-to-market strategy and route to entry in the market. It was also able to shortlist business partners and understand the best practices in partnership structuring.
