CASE STUDIES

Market Opportunity Analysis Helped an Industrial Heating Systems Manufacturer Build a Detailed Five-year Business Development Plan

Mar 22, 2021

The evolving technological advancements and new market trends have redefined customer demand for industrial equipment across geographies. As such, industrial equipment manufacturers are being forced to find new market opportunities to grow. While industrial equipment companies face ongoing disruptions, most are unaware of how market opportunity analysis and consumer analysis can help tackle challenges and exploit new value propositions to capitalize on market opportunities.

At Infiniti Research, we have an in-house global team of research experts who clearly understand industrial equipment market segments and provide clients with custom market opportunity analysis and research solutions, market entry strategies, and M&A support to help them achieve business goals expand their market footprint. We aim to empower businesses to make crucial decisions and capitalize on new market opportunities to gain an edge.

Business Challenge

A leading industrial process heating systems manufacturer faced major challenges while developing a five-year roadmap aimed at expanding their market footprint and brand reach in NA. Being one of the largest heating systems manufacturers, the client’s business operations were spread across eight countries, including the US, Austria, Ireland, Luxembourg, Netherlands, Norway, Sweden, and Switzerland. They approached Infiniti Research seeking help to conduct market opportunity analysis to better understand the North American market for thermal fluid systems and process bath heaters.

Our success in the industrial equipment market can be traced back to our deep industry expertise and our ability to comprehend business needs. To learn how market opportunity analysis and research can help you succeed in this sector, request a free proposal right away!

Infiniti’s Approach to Market Opportunity Analysis

The client needed help understanding the market to be able to chalk out a detailed five-year roadmap. They also needed insights on strategic steps, investments, and the effort needed to sustain a competitive market position. Market opportunity analysis helped analyze the market and gauge the client’s strategic assumptions across product and service categories.

The research aided the development of global strategies to expand market reach. Over a period of three months, we analyzed the global market scenario and compiled the entire set of action points into a rationalized set of recommendations, including everything from acquisition to introducing new technology and new initiatives.

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Market Opportunity Analysis and Research Process Flow

Infiniti’s market research experts adopted a structured market opportunity analysis process to help the client address their issue and identify new market opportunities. The market analysis study began with the collection of qualitative and quantitative insights by subject-matter experts.

The three-phased research process involved holistic primary and secondary research followed by the analysis of research findings in the second phase. By working hand-in-hand with the client’s internal R&D team, we understood their needs and generated a market opportunity analysis report within a 10-week timeframe.

For more information on Infiniti’s three-phased market opportunity analysis process, contact us.

Outcome

Infiniti’s holistic approach to market opportunity analysis aided the delivery of a market-size matrix reflecting different equipment and heating systems covering five main categories and application areas. The project concluded with a business consumption-ready report outlining key findings, particularly new market opportunities and customer needs, and market demand. The insights gained from the market opportunity analysis process also helped the client to-

  • Develop a comprehensive business plan
  • Expand market footprint
  • Target the right consumer groups
  • Improve new product development timeline
  • Achieve goals like profit margin improvements and market share

To gain an edge in today’s competitive business environment, industrial equipment companies must digitally reimagine the products and services they offer. They must innovate to drive value across crucial business functions and ensure higher returns on digital investments (RODI). However, based on our research, a mere 20% have been successful in redefining their services, earning higher than average ROIs. While the others earn an ROI lower than the industry average, irrespective of how much they scale their investments. This implies that simply scaling investments doesn’t guarantee success but requires a more holistic market opportunity analysis process to gain the much-needed market and customer insights.

We connect clients to subject-matter experts who can provide tailored solutions and real-world insights to make informed decisions. Request more information now.

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