Radio-Frequency Identification (RFID) employs electromagnetic fields to identify and track tags attached to objects. RFID devices serve the same purpose as a bar code or magnetic strip on back of a credit card, which helps in identifying and tracking goods and assets from the point of manufacture to the point of sale. Besides tracking objects, RFID is used across sectors such as healthcare, manufacturing, logistics, asset management, automotive, administration, security, and retail segments. In the healthcare sector, it helps in tagging medical devices and allows the doctors and other health professionals to accurately access medical data.
With the growing popularity of RFID technology, the demand for RFID smart printers is expected to surge at an exponential rate. Users are looking for printers that are easy to use, hold better storage capacity, and are available at affordable price range. Infiniti’s team of experienced market intelligence experts have an in-depth understanding of the RFID technology and provide valuable, strategic insights to the clients in terms of the market analysis, competitive assessment, and planned positioning.
The Business Challenge
A technology company based out of the US wanted to gain insights into the global RFID printer/encoder market in terms of the market landscape, key competitors, market positioning, and distribution channels. The client was facing challenges understanding the growth statistics for RFID printers and the future potential of the market. As a part of the market intelligence study, the client wanted to analyze the penetration level of RFID printers across the target regions.
Our Research Methodology
To explore the market opportunities, our team of experienced market intelligence experts carried out extensive primary research comprising of interviews and discussions with over 280 market stakeholders including business executives, RFID printer market experts, manufacturers, buyers, purchasers, consultants, analysts, researchers, and members of trade associations. Our analysts further collated information from all proprietary and public data sources such as ICT hardware industry reports, company publications, case studies, journals/magazines, and industry forums.
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Our Solution Helped the Client:
- Identify opportunities to tap potential markets
- Map high probability/high impact market trends
- Gained a detailed characterization of the current competitive landscape
Benefits of Our Integrated Approach
Within a span of ten weeks, our market intelligence team gained insight into the competitive landscape and the growth potential of the market. The market assessment study also highlighted the market scenario determining the scope for market entry across different low-penetrated regions. Moreover, the client saw clear benefits in terms of the possible differentiation strategies to compete in the market.