Based on our insights, the client was able to devise its strategies based on insights specific to the potential market segments, factors affecting the strength of competition and market performance for last 5 years.
Leading Food Processing Company Leveraged Path to Purchase Research to Inform Product Merchandising
The pandemic outbreak and subsequent lockdowns have drastically altered economies, impacting the day-to-day lives of consumers globally. This has affected the purchase funnel as well as the motivations driving customers’ purchase decisions. Given the rapid changes in...