Market Intelligence Study on Specialty Printing

June 28, 2017

A significant expansion of the IT and industrial sectors is driving the adoption of specialty printing consumables. Owing to large-scale printing requirements, specialty printing consumables find extensive application across institutions, offices, and professional service firms. With the fast-paced growth of the advertising and media sectors and increasing use of 3D printers, the demand for specialty printing is anticipated to surge over the coming years.

The market for specialty printing consumables is also subjected to challenges including increasing labor costs and rising preference for digitization. Digital printing is steadily outpacing specialty printing due to its cost-effectiveness and less time consumption. With years of experience in market research, Infiniti’s  market intelligence experts offer strategic insights into the market landscape of specialty printing in terms of competitors, market trends and challenges, and key players at a regional and global level.

The Business Challenge

A leading manufacturer and seller of computer printing technologies based out of the US was facing challenges analyzing the market size, market share of key players, market dynamics, and trends in the specialty printing market across the target regions. Moreover, the client wanted to quantify the served available market (SAM) for each product category.

Our Research Methodology

To derive an in-depth analysis of the market landscape, the market intelligence experts at Infiniti carried out exhaustive primary research comprising of interviews targeting industry experts, business executives, market stakeholders, and ex-employees of target companies. The analysts also carried out in-depth secondary research to collate information from proprietary and other open sources such as paid industry databases, annual reports, media platforms, news aggregators, industry forums, and company presentations.

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Our Solution Helped the Client

  • Identify the key players to be targeted and develop initial insights specific to each region under focus
  • Design a robust market sizing model for SAM estimation
  • Support specialty printing group (SPG) specific business strategies in the target regions
  • Gain insights on domestic competition and their strategies for competing with foreign brands

Benefits of Our Integrated Approach

After a complete analysis, the client gained a 360-degree overview of the market with special emphasis on the supply outlook. The client also classified SAM into regions, business verticals, products, price brands, and sales channel under focus. Moreover, the market intelligence study helped the client perform a SWOT analysis on the specialty printing group market.

A must-read case study for strategy experts and decision makers looking for effective market assessment on specialty printing group.



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