Market Intelligence Study for a Leading Third-Party Logistics Provider Helps Identify Target Segments

September 22, 2017

Globally, logistics has always been a crucial part of every business entity and economy. Moreover, the universal trend of globalization has led to many companies outsourcing their logistics functions to third-party logistics companies. This would help them concentrate on their core competencies and generate higher revenues. Market intelligence helps third-party logistics providers understand businesses better and gain insights on their preferences.

Also, third-party logistics providers can gain insights on the supply chain, regulations, competitors, technologies, and companies prevailing in the market space.

Infiniti’s  market intelligence study helps businesses identify and develop detailed segmentation strategies based on values and potential segments. Also, our market intelligence solutions assists clients in improving business performance.

The Business ChallengeIR_Brochure

The client, a leading logistics industry client, wanted to enter the third-party logistics market and integrate applications to perform true transport sub-contracting – including activities like load building and optimization for their customers. Also, the client was faced with the issue of integrating their old legacy systems with the new modular systems and increase cost savings. The also wanted to enhance their existing warehouses to improve their efficiency and serve a higher number of customers.

Our Approach

To handle this project, the client contacted Infiniti Research. Infiniti’s team of market intelligence experts followed an all-inclusive research approach that included discussions and interviews with leading stakeholders in the third-party logistics industry space. Additionally, Infiniti’s market intelligence experts constructed a database containing information from various proprietary sources such as leading news aggregators, company presentations, and industry experts in the third-party logistics industry.

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Market Intelligence Engagement Solutions Benefits

  • Identified the potential opportunities and forecasted the market growth
  • Gained actionable insights into the current and future market trends
  • Gained robust insights into the fundamental drivers and factors affecting the market growth
  • Devised strategies to enter new markets and expand presence in the current market
  • Effectively tracked and monitored the market performance and determined the KPI

Benefits of Our Integrated Approach

In just 12 weeks, the client gained numerous benefits from the market intelligence engagement in terms of target segment identification, market direction, and potential opportunities. Also, the engagement helped the client comprehensively gauge the information on the quantitative and qualitative aspects deployed by the competitors and end-users.

A must-read case study for strategy experts and decision makers looking to develop an understanding of the third-party logistics industry.


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