The current manufacturing space is witnessing pressure from the customers to deliver cutting-edge technologies in a seamless and agile manner. This has further resulted in several manufacturers relying on market intelligence solutions to leverage opportunities for expansion across different potential market segments. Devising a robust market intelligence solution helps the client identify the potential buyers and sell products and services in an efficient manner. In addition, with the help of a robust competitive intelligence solution, the manufacturers can gain actionable insights on the prominent competitors and estimate the entry of new competitors in the industrial vacuum pumps space.
To gain a 360-degree view of the market space, several manufacturers are approaching organizations like Infiniti Research. With expertise in offering a plethora of services, Infiniti’s market intelligence experts provide an accurate and precise view of the market in terms of the customers’ behavior to allocate the resources in a timely manner.
The Business Challenge
The ever-rising demand for industrial vacuum pumps among the end-users is forcing the market players to offer a wide array of products. A renowned industrial vacuum pumps manufacturer with a considerable number of manufacturing units was facing predicaments understanding the market landscape of the industrial vacuum pumps space. The client wanted to understand the market scenario in terms of the competitors, their offerings, and product positioning. Furthermore, the industrial vacuum pumps manufacturer wanted to devise an strategy to understand the market projection and demand forecasting for industrial vacuum pumps.
With the aim to identify and analyze the emerging trends in the industrial vacuum pumps space, the industry experts carried out an extensive research comprising of interviews and discussions with leading stakeholders in the industrial vacuum manufacturing space. In addition, the analysts also crafted a dashboard comprising information from various proprietary sources such as paid industry databases, company presentations, and industry forums to analyze the potential opportunities in industrial vacuum pumps space.
Market Intelligence Study Solution Benefits
- Effectively kept track of the competition and improved the current business model and projections
- Gained a holistic view of the company’s existing market, customers, problems, and competition
- Gained actionable insights on competitors and their product lines
- Understood the potential customers and determined internal goals
- Created market development metrics to further determine the market opportunity
- Gathered information of the product and quality of the prevailing products in the market
Benefits Of Our Integrated Approach
With the help of this market intelligence engagement, the client was able to understand the market performance of the products and identify potential market opportunities. Furthermore, the market intelligence study helped the client devise a better market penetration strategy and identify the potential buyers, distributors, and the competitors in the industrial vacuum pumps market space. Also, the engagement helped the client assess the competitor’s marketing strategy.