Market Intelligence Study Helps a Power Management Client Identify Key Competitors

July 18, 2017

Over the years, fleet management has witnessed unprecedented changes due to the increased demand from the logistics and transportation sector. From not only being merely confined to transportation, fleet management involves managing all aspects of a vehicle such as positioning and material monitoring, production monitoring, and equipment assignment and optimization. Owing to its extensive reach, fleet management finds extensive application across industries such as oil and gas, mining, construction, logistics, retail, utilities,capture public transport, government, and waste management. Rise in fuel costs, increase in pollution levels, connectivity costs, and the demand for operational efficiency are some of the factors sustaining the adoption of fleet management solutions. Although the market is witnessing exponential growth, it is subjected to several challenges, greater compliance standards, lesser flexibility, and limited transparency. With years of expertise in carrying out various market intelligence studies, Infiniti’s industry experts offer strategic insights into the market space for fleet management in terms of the market scenario, competitors, and penetration levels among the target regions.

The Business Challenge

A multinational power management company was facing challenges understanding the market landscape in terms of the fleet usage, repair and replacement, and purchase patterns of automotive fleet leasing and management across the target regions (South Africa, Russia, Poland, Turkey, Saudi Arabia, the UK, Italy, and Spain). The client wanted to gain actionable insights into the fleet management market space with emphasis on medium and heavy-duty trucks and buses.

Our Research Methodology

To gain strategic fleet management insights, Infiniti’s market intelligence experts carried out a blended approach comprising email/phone based invites, reminders, and conducting telephone surveys, followed by data analysis and insight development. The market experts further carried out in-depth secondary research to identify and develop the database of up to 500 target respondents for conducting primary research.a2

As a research provider of choice to more than 55 Fortune 500 clients and other leading firms in the world, we at Infiniti have successfully executed a number of customer, market, and competitive assessment studies within the logistics, transportation, and allied industries for our global clients and believe that we are uniquely positioned to understand and address the current research requirement of the client.

Our Solution Helped the Client

  • Design analysis framework using multiple data analysis tools and software packages
  • Understand the purchase patterns of automotive fleet leasing and management
  • Analyze the penetration levels of fleet management among the target regions
  • Assess the market for automotive fleets in terms of medium and heavy-duty trucks and buses

Benefits of Our Integrated Approach

In just eight weeks, Infiniti’s market intelligence experts were able to gauge information on the fleet management market in terms of the competitors, potential drivers, and planned positioning. The engagement assisted the client in identifying fleet usage by different companies and the purchase patterns of fleet leasing. With our help, the client was able to analyze the aftermarket of fleet management.

A must-read market assessment case study for strategy experts and decision makers looking to understand the market landscape for fleet mangement.



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