Market Segmentation Strategy for the Chemical Industry in India

Market Segmentation Strategy for the Chemical Industry in India

Importance of Market Segmentation Effective market segmentation is a fundamental aspect that helps build successful marketing initiatives. It is defined as the process of segmenting customers into homogenous groups based on their preferences, thus, enabling each segment to be addressed by specific marketing strategies. Furthermore, considering the competitiveness in today’s market, businesses will not be […]

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