Brand Strategy and Market Segmentation Study for a Leading Utilities Industry Client

Brand Strategy and Market Segmentation Study for a Leading Utilities Industry Client

With the rise in technical awareness among the global population, companies in the utilities industry are poised to witness major challenges in effectively meeting consumers’ needs while managing revenue downturns. Today, amidst myriad new opportunities and challenges facing the utilities market, companies are forced to adopt a more sustainable approach to cost management, brand strategy […]

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