Consumer Research Assessment Helps a Leading Integrated Information Technology Company Assess the Millennial Customer Segment and Their Buying Preferences for Automobiles

Consumer Research Assessment Helps a Leading Integrated Information Technology Company Assess the Millennial Customer Segment and Their Buying Preferences for Automobiles

Millennials being the most educated and diverse population, their shopping preferences can drive the current market trends. With the millennials hitting their peak spending years, it is time automotive companies analyze their buying preferences and customer segment over Gen-X and baby boomers. The individualistic traits of millennials to impress people with their lifestyle is a […]

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