Market Feasibility Study For a Consumer Goods Firm | Infiniti Research

From Concept to the Marketplace: How Market Feasibility Study Accelerated New Product Development (NPD), Testing and Evaluation for a Consumer Goods Firm

From Concept to the Marketplace: How Market Feasibility Study Accelerated New Product Development (NPD), Testing and Evaluation for a Consumer Goods Firm

What is the purpose of market feasibility study? In an ideal world, every customer would like your product. But as we all know, that isn’t the case in the real-world. Although your new product might appeal to a huge target audience, introducing a new product without conducting a market feasibility study would be more of […]

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