Market Entry Strategy: Identifying New Opportunities in the Market for a Fast Food Restaurant Client

Market Entry Strategy: Identifying New Opportunities in the Market for a Fast Food Restaurant Client

Fast Food Restaurants Industry in the US Over the last five years, the global fast food restaurants industry has expanded despite varying consumer tastes and a recovering global economy. As disposable income rose during the period, customers increased their spend on luxuries, such as eating out. Additionally, fast food operators outperformed full-service restaurants during this […]

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