Business Challenge
An industrial equipment manufacturer wanted to understand the market landscape and major customer segments for the Earthmoving Equipment market in Japan.
Situation
The client wanted to determine the current market size for the product of interest, establish demand forecast across product segments and markets, understand market trends and key user segments in terms of product requirement, product usage pattern, and purchase criteria.
Approach
We conducted a detailed market assessment including market size and structure, and identifying end-user segments with high potential growth, along with an analysis of their product requirement and usage pattern to derive insights specific to the client’s requirements.
Impact
Based on our insights, the client was able to improve its market positioning through careful strategy planning for future sales, based on demand forecast, and targeting the most profitable end-user segments.
