Market Assessment Helps a Software Solutions Provider Identify Potential Growth Opportunities and Expand Market Share

August 4, 2017

Today, technology has reached its pinnacle with the majority of the solutions driven by electronics. Consumers are relying on electronics from the basic use of gadgets for making important calls to the advanced electronic payment systems to understand payment volumes of the businesses. To cater to the needs of the consumers looking for lucrative options, businesses are relying on market assessment studies. Market assessment allows organizations to launch a business, expand into the new market segment, and refine the relationship with the existing consumer base. Consequently, it helps identify the potential challenges and opportunities in the market and gain a better perspective on the consumers. Also, market assessment studies help the organization to devise effective growth strategies, which further helps in making informed business decisions.

Infiniti’s market assessment solutions help the client assess consumers’ purchasing habits, usage, and overall assessment of the product. In addition, the engagement also helps the client ascertain real time market information to obtain relevant market insights. Through a robust market assessment study, the client can gain strategic insights on the market in terms of demography and economic overview, location mapping, competition analysis, key demand drivers, pricing trends, and the opportunities and challenges.IR_Brochure

The Business Challenge

A global provider of software solutions was facing challenges understanding payment volumes and the capability of the worldwide electronic payment system in meeting the increasing demand. The primary objective of the engagement is to lower business costs and find ways to manage risks more efficiently. The client also wanted to determine and measure the linkages between electronic payment transaction volumes and growth drivers.

Our Research Methodology

To gain actionable insights into the software landscape, Infiniti’s market assessment experts carried out a blended approach by examining electronic payment types, ranging from ATM manufacturers to credit and debit card payments. As a part of the secondary research, Infiniti’s experts further collated relevant data across a wide array of sources such as industry databases and reports. In addition, the collated data were then integrated and further translated to forecasts volume.

electronic payment system

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Our Solution Helped the Client

  • Create a state-of-the-art econometric model to relate payment transactions to various attributes of economic performance
  • Deliver up-to-date forecast of economic conditions across the target regions
  • Analyze investment climate to develop reliable, independent, and accurate payment forecasts
  • Effectively devise appropriate streamlining strategies and receive a unique window into future growth opportunities

Benefits of Our Integrated Approach

In a span of 12 weeks, the client witnessed unprecedented changes in payment volumes and was able to find suitable solutions to manage risks more efficiently. Moreover, the engagement also assisted the clients to streamline the prevailing payment systems and reuse the payment systems across multiple products and channels.

A must-read market opportunity case study for strategy experts and decision makers looking to assess the market landscape for the electronic payment system.


We help our clients make smarter decisions to achieve rapid business growth

Our strength lies in the unrivaled diversity of our international market research teams, innovative research methodologies, and unique viewpoints that merge seamlessly to offer customized solutions for your every business requirement.

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