Business Challenge: A leading chemical supply company wanted to obtain insights on the market landscape and price levels of its major product offerings.
Situation
The client wanted to assess the market landscape of hydrochloric acid and sulfuric acid to understand the market potential, growth prospects, competitive landscape and to obtain insights on current price points and price forecast based on demand and market trends.
Approach
We conducted a detailed market assessment including market size, market structure and identified key growth drivers. We also conducted in-depth interviews with key market stakeholders to derive insights on price points and forecasting future price levels.
Impact
The chemical supply company was able to quantify the market opportunities and align its strategies to use the growth drivers to its advantage. Also, they were able to adjust their price points to match industry standards and firm up future strategies based on forecasted price levels.
