Market and Competitive Intelligence Study on Packaged Food Market in the US

August 29, 2016

Business Challenge

A leading food manufacturer wanted to understand the potential for its packaged food products in the US.

Situation

The client wanted to understand the market potential and reformulate its business strategies by obtaining insights specific to the market potential and strength of the competitors.

Approach

We conducted an in-depth market assessment covering market segments & size, value chain, customer preferences. We also shortlisted the best distribution channels and obtained insights specific to their emerging requirements.

Impact

Based on our insights, the client gained detailed insights on the market demographics and competitive scenario. They also developed a detailed understanding of the attractiveness of market opportunities for their product offerings.

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