Business Challenge: A leading player in the lubricants sector wanted to understand the potential for its industrial lubricants products in Europe.
Situation
The client wanted to expand their sales of industrial lubricants to the European market. They were looking for strategic consulting to make a go/no-go decision and establish a market presence.
Approach
We conducted primary and secondary research for obtaining insights on the market landscape and potential opportunities. We also derived insights on the existing market players to assess the competitive landscape.
Impact
Based on our insights, the client gained detailed insights on the market demographics and competitive scenario. They also developed a detailed understanding of attractiveness of market opportunities for their product offerings.
