It is estimated that approximately five million pacemakers are currently in use – and of these, a considerable number of lead failure cases has been reported. Consequently, to reduce the complexity involved with the lead wiring, the vendors in the market are increasingly focusing on producing miniature leadless pacemakers. Rise in the aging population, increase in the incidence of heart diseases, and technological innovations are the major factors fueling the adoption of leadless pacemakers. Although the market for leadless pacemakers is witnessing a growth in the adoption patterns, the market is subjected to several challenges. Cost affiliated with the product, need for learning new catheter-based insertion techniques, and reimbursement hurdles are some of the factors which are anticipated to hinder the adoption of leadless pacemakers. With years of expertise in carrying out effective market analysis, Infiniti’s industry experts offer strategic insights into the market space for leadless pacemakers in terms of the competitors, product portfolio, and reimbursement scenario.
The Business Challenge
A global manufacturer of medical devices was facing challenges understanding the growth prospects of the leadless pacemaker devices market in Europe. The key objective of the market analysis was to understand, explore, and evaluate the market landscape in terms of the competitive products, future trends, developments, reimbursement scenario, and opportunities for leadless pacemakers across the target regions (the UK, France, Italy, Germany, Spain, Netherlands, and Switzerland).
Our Research Methodology
To gain actionable insights into the market’s landscape, Infiniti’s industry experts followed a blended approach comprising of interviews and discussions with business executives, pacemaker market experts, and stakeholders such as cardiologists, physicians, and surgeons. The experts also relied on external sources such as medical databases, hospital reports, white papers, magazines, and publications to obtain relevant insights for primary research.
Our Market Analysis Helped the Client
- Assess the competitive landscape, trends, and potential drivers in the market
- Analyze the market share estimation for each focus product- by value and by volume
- Estimate the average selling price of each focus product
- Understand the major indications for implanting leadless pacemakers
- Understand the reimbursement structure for leadless pacemakers
Benefits of Our Integrated Approach
In just seven weeks, the client was able to understand the current market challenges hampering the adoption of leadless pacemakers. The market analysis also helped the client assess the current and emerging market trends in terms of the physician adoption rate and projected penetration as compared to TV pacemakers.
A must-read market analysis case study for strategy experts and decision makers looking to understand the market landscape for leadless pacemakers.