Effective Market Analysis Assists an IT Industry Client to Devise an Effective Marketing Strategy

September 14, 2017

For over a decade, information technology (IT) has been one of the primary driving forces behind the growth of the global economy. The availability of skilled talent – especially in regions like India and China, who are considered outsourcing hubs – has been a major reason behind the rapid growth of the IT industry across the globe. However, with the changing times, key players in the IT industry have been compelled to change their business models. The middle management is also being rendered superfluous, thanks to automation and technological advancements within the IT industry itself.

According to Infiniti’s market analysis experts, making predictions about the course of technology’s future in the IT industry market space, even a year out, is an exercise in futility as surprises in the IT industry can come from a number of different directions and developments. Consequently, key players in the IT industry have started leveraging market analysis studies to devise an effective marketing strategy across all verticals.

The market analysis solutions offered by Infiniti help IT industry clients to gain insights about the dynamism of the market. Our market analysis solutions also help companies operating in the IT industry market space to assess their strengths and weaknesses and devise an effective strategy to maximize their presence in the market space.

The Business ChallengeIR_Brochure

A leading IT industry player with offices spread across the globe wanted to devise an effective marketing strategy across all verticals. They also wanted to gain a deeper understanding of the strengths and weaknesses of competitors to build a better market expansion plan. Additionally, the client also wanted to gain a holistic picture of vital components such as the market’s outlook for the next couple of years to better understand their growth potential.

Our Approach and Solutions Offered

Infiniti’s market analysis experts followed a comprehensive blended research approach that included interviews and discussions with leading stakeholders in the IT industry market space. Moreover, the market analysis experts devised a dashboard comprising relevant pieces of information to deliver valuable insights to the client.

During the course of this market analysis engagement, the IT industry client was able to devise an effective marketing strategy across all verticals. Additionally, the client was provided with an all-inclusive representation of the crucial components of growth factors and gained an overall outlook of the market. The IT industry client was also able to analyze the target market, identify social and legal regulations, and conduct a competitive analysis.

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Market Analysis Assessment Benefits

  • Gathered data to identify and mitigate risks in potential new segments
  • Developed a robust business plan, analyzed target market, and identified cultural and legal regulations
  • Devised an effective product marketing strategy
  • Assessed potential opportunities and current market performance across geographies

Benefits of Our Integrated Approach

In a span of 10 weeks, the client was able to devise an effective marketing strategy across all verticals with the help of insights provided about the competitors’ strengths and weaknesses. Additionally, the client was also able to gain a holistic picture of the vital components to target in the market space.

The market sizing engagement also helped the IT industry client to add values to their data and find new niche market segments, operate more efficiently, and devise an effective product marketing strategy.

A must-read case study for strategy experts and decision makers looking to develop an understanding of the IT industry.


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