Heavy Machinery Client Leverages Market Analysis to Identify Potential Opportunities

July 21, 2017

In recent years, the adoption of excavators and wheel loaders has been increasing with the parallel increase in construction activities. These machines account for a significant percentage of the construction equipment market globally. Excavators find their application in below ground and surface level operations; whereas, wheel loaders find extensive use in construction projects, owing to their small size and versatility. The rising adoption of earth moving equipment can be attributed to the advances in technology, increasing demand for better infrastructure facilities, and expanding urban population.capture

Although earthmoving machines are witnessing an augmented adoption among various end users, the market is subjected to several challenges. High initial investment costs, the high cost of research and development, and stringent emission norms are some of the factors, which may hamper the market’s growth. With years of expertise in carrying out extensive research, Infiniti’s market analysis team offers strategic insights into the market landscape in terms of the pricing trends, competitors, and product portfolio.

The Business Challenge

A prominent South Asian conglomerate was facing challenges understanding the accurate pricing information of the select set of models across the US and Europe. The client wanted Infiniti to carry out a comprehensive market analysis on pricing and customer intelligence for specific competitors operating in the excavator and wheel loader segment in Europe so that they could identify potential investment opportunities.

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Our Research Methodology

To gain an in-depth understanding of the market’s landscape, Infiniti’s market analysis experts carried out a blended research approach comprising of email or phone based invites, reminders and conducting telephone, followed by data analysis and insight development. Moreover, the market analysis experts also conducted a combination of dealer interviews and customer surveys to offer a holistic overview of the market space across the target region.

Our Solution Helped the Client

  • Identify the purchase considerations of different brands
  • Obtain pricing and customer intelligence insights for specific competitors
  • Analyze the retail price trends and customer preference for the segment under focus
  • Understand the current price, terms and conditions, discount schemes, and financing options for excavators and wheel loaders

Benefits of Our Integrated Approach

In a span of four weeks, the client was able to assess the excavators and wheel loaders market in terms of key buying factors and ranking of attributes. The market analysis engagement also brought into limelight the key influencers and purchase decision makers in the market and also analyzed the influence of advertisements and promotions on the potential growth prospects of the market.

A must-read market analysis case study for strategy experts and decision makers looking to assess the market landscape for excavators and wheel loaders.


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