Market Analysis Assists a Renowned Magnetic Resonance Imaging Equipment Manufacturer Organize their Marketing Spend

November 14, 2017

Today, the healthcare sector is witnessing the constant introduction of diagnostic technologies to gain timely and accurate information on health and effectively address complications at an early stage. Also, with the rising instances of accidents, patients are augmenting the demand for sustainable technologies such as magnetic resonance imaging equipment. To go on par with the utmost concern for healthcare, renowned equipment manufacturers in the magnetic resonance imaging space are facing the need for market analysis strategy as a part of their business strategy. With the help of a market analysis solution, companies can gain adequate insights into the market space and formulate a strategy to offer their products across niche market segments. Moreover, an effective market analysis engagement also helps businesses tap into the strengths, weaknesses, opportunities, and threats in the market and adequate allocate resources to drive the market needs.

To analyze the market trends and offer diversified products and services, leading magnetic resonance imaging equipment manufacturers are approaching companies like Infiniti. With years of expertise in offering a plethora of services, Infiniti’s market analysis engagement helped businesses profile the competitors and identify effective ways to target their customer base. Moreover, market analysis solution also allows businesses to stay abreast of the latest innovations in the medical equipment space and analyze the profitability.IR_Brochure

The Business Challenge

A renowned magnetic resonance imaging manufacturer with a considerable number of manufacturing units spread across the globe was facing certain predicaments understanding the market scenario in terms of the suppliers, the barriers to entry, and the competitors. The client also wanted to seek ways to identify the distribution channels to effectively reach out to the customers. With the help of Infiniti’s market analysis solution, the magnetic resonance imaging manufacturer wanted to devise a go-to-market approach.

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Our Approach

To address the magnetic resonance imaging manufacturer’s specific business challenges, Infiniti’s market analysis experts carried out an extensive research methodology comprising qualitative and quantitative assessments. To further forecast the market performance, the client compiled information from a wide array of proprietary sources such as paid industry databases, company presentations, and industry forums in the magnetic resonance imaging equipment space.

Benefits of the Market Analysis Solution:

  • Understood the market size and identified potential market trends
  • Determined product prices and forecasted sales volume
  • Identified the current and potential customers and formulated effective ways to communicate with them
  • Identified potential problems and minimized risks and bottlenecks
  • Effectively positioned the products and made informed business decisions
  • Allocated resources and maximized the returns on investment

Benefits of Our Integrated Approach

In a span of eight weeks, the market analysis engagement offered by Infiniti helped the client understand the relative position of the market and analyzed competitors’ products. Also, the engagement assisted the client to effectively position their products and improve marketing activities and brand positioning. Moreover, the leading magnetic resonance imaging equipment manufacturer was able to tap into niche market segments and uncover consumer preferences.

A must-read case study for strategy experts and decision makers looking to develop an understanding of  the healthcare industry.


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