Business Challenge
A leading Light Commercial Vehicles manufacturer wanted to understand the potential market opportunities for its products in Latin America.
Situation
The client wanted to assess the market potential for its light commercial vehicles in the Latin American market and was looking for strategic consulting on how to reformulate its business strategies for higher growth.
Approach
We identified market stakeholders and conducted extensive primary and secondary research to determine market size, trends and products of key competitors. We also critically analyzed the key success factors for achieving good market position.
Impact
Based on our insights, the client was able to understand the market potential and insights specific to the competitive and customer landscapes. With these insights they were able to realign their strategy.
