Over the past couple of years, the IT industry has exhibited rapid growth and is now nearing its saturation with key IT industry players relying on market entry strategies to breach across new target segments and enhance their product offerings. Effectively devising a market entry strategy helps companies deliver and distribute services in an agile and seamless manner. To venture into new markets and identify the potential target audiences, market entry strategy helps leading businesses understand the regulations concerning the industry. Also, implementing an effective market entry strategy assists companies to understand the size, growth rates, and trends in the IT industry and assess the market potential in terms of the competitors, suppliers, and distributors.
To develop effective strategies, leading organizations in the IT industry are approaching businesses like Infiniti Research. With years of expertise in offering a number of services, Infiniti’s market entry strategy experts help businesses bring about pricing, portfolios, procurement assessments, and performance improvement. Furthermore, businesses can devise long-term corporate plans to maximize their value. Also, leading businesses can allocate resources effectively and improve their ROI.
The Business Challenge
A renowned IT hardware manufacturer with a considerable number of manufacturing units spread across the globe was facing predicaments identifying their target audience and positioning their product offerings. The client wanted to carry out a robust market entry strategy to gain better visibility into the target market. The client also wanted to understand the compliance and regulations concerning the industry and the relative growth rates and trends retaining the growth of the IT industry.
To gain better visibility into the key competitors, suppliers, and distributors, the client approached Infiniti’s market entry strategy team. Infiniti’s team of experts carried out a blended approach comprising of real-time interactions with industry stakeholders, such as potential buyers, distributors, industry associations and government bodies. The team further compiled information from various proprietary sources such as paid industry databases, company presentations, newsletters, and magazines.
Market Entry Strategy Solution Benefits
- Developed a robust SWOT analysis of the products and services
- Identified the product lines, brands, and variations of products available in the market
- Analyzed the barriers to entry and adequately allocated resources
- Identified the market dynamics in terms of the competitors, their product offerings
- Understand the customers in terms of the distribution channels and the current financial situation
Benefits of Our Integrated Approach
With the help of this market entry strategy the client was able to assess the implications of entering a new market and was able to develop new ways to enhance their product offerings. Also, the engagement brought into limelight various factors that impede the growth of the IT industry.