Industry Analysis Helps a Leading Bakery Packaging Products Supplier to Identify Key Market Challenges and Major Competitors

October 25, 2017

Today, the packaging industry is growing steadily with the strong growth of the global economy and the rising demand for packaging products from various upstream industries. Also, with the recent increase in the consumption of packaged foods, leading packaging products manufacturers have started looking for new ways to penetrate niche market segments. Additionally, to identify potential opportunities in the bakery packaging products space, renowned suppliers are advocating the need for industry analysis solutions. Industry analysis helps suppliers gain insights into the economic health of the company and offers recommendations to identify potential market challenges. Furthermore, a robust industry analysis also helps product packaging companies to forecast the dynamic demand-supply scenario by analyzing the past trends and forecasting the future outlook. Also, in the bakery packaging space, devising an industry analysis solution can help the suppliers understand the competitive scenario in terms of the entry barriers, supplier power, buyer power, and the threat of substitutes.

Furthermore, to gain insights on the industry at a micro-level, leading bakery packaging products suppliers are approaching companies like Infiniti. Infiniti’s industry analysis solution helps businesses understand the industry dynamics and accurately analyze factors such as geographical growth, consumer base, price fluctuations, and income projections. Furthermore, suppliers can allocate resources effectively and increase their ROI.

The Business Challenge

A renowned bakery packaging products supplier with a considerable number of distribution units spread across the globe was facing predicaments understanding their market positioning in terms of their product portfolios. The client wanted to seek ways to position their products seamlessly and wanted to implement a robust industry analysis solution. Also, the bakery packaging products supplier wanted to understand their strengths and weaknesses and develop a competitive strategy to gain better returns on investment.

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Our Approach

To understand the current market scenario and position their products, Infiniti’s industry analysis experts carried out an extensive research comprising interviews and discussions with leading stakeholders in the bakery products packaging space. Furthermore, to gain more insights into the demand-supply outlook, industry analysis experts further compiled informed from a wide array of proprietary sources such as paid industry databases, company presentations, and news aggregators in the bakery packaging products supplier space.

Industry Analysis Solution Benefits:

  • Understood the market landscape in terms of the competitors and their product positioning
  • Analyzed the political, economic, social, and technological factors in the bakery packaging products supplier space
  • Profiled the customers based on the preferences and tailored the products effectively
  • Devised an effective competitive strategy to scale operations
  • Implemented a robust SWOT analysis to understand the market landscape better

Benefits of Our Integrated Approach

With the help of this industry analysis study, the bakery packaging products supplier was able to effectively keep track of the competition and improve their prevailing business models and projections. Also, the market analysis engagement helped the client allot resources accordingly and enable better-informed business decisions. The engagement further assisted the client in increasing revenues and the market share.

A must-read case study for strategy experts and decision-makers looking to develop an understanding of the packaging industry.


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