Competitive Intelligence Assessment : Helping an Industrial Robots Manufacturer to Understand the Competitive Landscape

June 29, 2018

Industrial robots manufacturers face several challenges such as competitive pressure, B2B marketing issues, changing regulations, and technological advances among others.

Several geographies are witnessing the growth of the manufacturing sector, despite the rhetorical suggestions that the industrial manufacturing sector is on the decline.  Though this industrial segment is currently witnessing a resurgence, it is expected to face several challenges in the coming years.

Moreover, as we shift toward the Industry 4.0 era, factors such as artificial intelligence, advancements in industrial automation, machine learning, and cloud computing will play an increasingly important role in the way the industrial manufacturing sector functions.

The Business Challenge

  • The Client: An industrial robots manufacturing company

To understand the industry landscape and the maturity level of sustainable technology in the global market, a leading player in the industrial robots manufacturing segment approached Infiniti to help them conduct a detailed market assessment.

Also, with the help of competitive intelligence solutions the industrial robots manufacturing client wanted to devise effective strategies to make informed business decisions, that would help them develop and implement sustainable technical solutions to support customer needs. Moreover, they were looking at gathering critical data from their competitors in the industry to strengthen their technology solutions.

How Can Competitive Intelligence Help Players in the Industrial Manufacturing Sector?

“Competitive intelligence helps organizations to focus on their competitor’s strategies by keeping a track of their current activities, plans, capabilities, and intentions. Thereby, enabling companies to adjust their pricing strategies and take important business decisions based on the activities of their competitors.”

Players in the industrial manufacturing sector are increasingly focusing on enhancing business growth and profit margins, and this is expected to increase exponentially in the coming years. However, improving business functions to drive growth requires prioritization of key drivers such as capital investment, operating costs, and most importantly competitive intelligence. In today’s market scenario internal challenges are manageable but assimilated, acquired intelligence such as competitive intelligence helps organizations to focus on driving growth while ensuring their market validity.

Summary of Our Competitive Intelligence Engagement

industrial robots

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Client’s Journey

With the help of Infiniti’s competitive intelligence solutions, the industrial robots manufacturing client gained a detailed overview of the technological advances in the market, which included the scope for sustainable technological offerings. The competitive intelligence solution offered included a detailed description of the competitor’s activities and a real-time understanding of the size and scope of the market landscape.

The market experts at Infiniti conducted a detailed market research to help the industrial robots client gain a better understanding of their competitors’ strategies. The approach included primary and secondary research methodologies coupled with qualitative and quantitative data collection procedures. The experts also reached out to various stakeholders in the industrial manufacturing sector.

Solution Benefits and the Business Impact

The industry experts at Infiniti offered detailed market insights that helped the client to streamline their manufacturing processes and develop and implement sustainable technical solutions to support customer needs. Conducting a competitive intelligence assessment also enabled them to introduce breakthrough innovations in the industrial manufacturing processes by implementing sustainable solutions.

The Future

Industrial robots are increasingly turning more sophisticated and proficient at performing complex tasks. The number of industrial robots being deployed in the industrial manufacturing segment is on the rise with technology being a main reason behind the resurgence. Therefore, players in the industrial segment are looking at implementing effective strategies and effective solutions to stay ahead of the market competition.

 However, the high upfront costs related to the adoption of technology and the difficulty to compete with market players with advanced skillsets have necessitated the need to maintain competitiveness amidst the growing domestic and global challenges.

A must-read case study for strategy specialists and decision makers looking to develop an understanding of the industrial manufacturing sector.

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