Business Challenge
A leading manufacturing equipment firm wanted to assess the demand for its plastic processing machinery to revise its strategies and achieve an increase in revenue.
Situation
The client wanted to understand the demand for its products among the top eight end-user industries and identify potential sub-segments where it could focus, in order to increase revenue.
Approach
We conducted primary and secondary research to assess the market opportunity at an overall industry and sub-segment level. We also assessed key criteria such as profitability and supply-demand scenario.
Impact
The client used our market insights to realign the sales force to aggressively target the most profitable industry verticals. It was also able to determine a new set of potential customers within the end-user industries.
