Competitive Intelligence and Benchmarking Study on Forging Industry in India

August 29, 2016

Business Challenge

A leading forging services provider wanted to understand the performance of its competitors and assess their growth strategies.

Situation

The client wanted to gain insights on the performance of its competitors and assess their key strategies specific to product segmentation, positioning, and marketing efforts, to assess its own market standing among the competitors.

Approach

We conducted in-depth primary and secondary research to understand the financial positioning of its competitors to understand their performance levels and performed an assessment of their current and future strategies.

Impact

The client used our competitive insights on the most profitable segments of the competitors and their segment-specific marketing and sales strategies to streamline its own business approach for faster growth.

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